Footbusiness
News website
football marketing
Footbusiness, a perspective on football marketing.
Footbusiness is a publication focused on the commercial side of football. Its articles cover sponsorship, broadcasting rights, equipment and partnerships between clubs and brands.
The project aimed to strengthen its online presence and give its content a recognisable setting.
- Introduce the publicationMake its name, positioning and visual identity recognisable.
- Organise the articlesGroup publications by topic to guide readers.
- Support discoveryHighlight article titles, images and excerpts.
CONTEXT, OBJECTIVES AND PROJECT
A publication to follow the business of football.
- Specialist publication
- Football marketing
- Sports partnerships
- A recognisable identity
- Articles to organise
- Topic-based navigation
- Introduce Footbusiness
- Structure the sections
- Showcase articles
- Readable titles and excerpts
- Access to publications
- Consistent visual references
- Client: Footbusiness
- Type: News website
- Industry: Sports marketing
- Brief: Website creation
- Status: Public display issues
- WordPress
- Articles and categories
- Editorial archives
- Pagination
- Website search
- Mobile presentation
THE WEBSITE IN PICTURES
Explore the Footbusiness website.
Browse the project screens
KEY WEBSITE FEATURES
Content organised to explore football marketing.
1– Topic-based sections
The menu separates sponsorship, media, equipment, stadiums and other industry topics.
2– Illustrated articles
Each publication includes an image, title and excerpt to introduce its subject.
3– Article pages
Article links open their detailed content.
4– Paginated archives
Pagination provides access to older publications.
5– Accessible search
The search icon provides access to content search within the website.
OUTCOMES & BENEFITS
A structure that helps readers find their way.
Benefit 1
Benefit 2
Benefit 3
Benefit 4
Benefit 5
PROJECT REVIEW
Give structure to a specialist publication.
Didacweb project team
Footbusiness project review
Didacweb project team
PLANNING A SIMILAR PROJECT?
Give your publication a clear, recognisable website.
Tell us about your editorial focus, sections and publishing needs so we can define your web project.
