Paid search:
campaigns with
a controlled budget
Build a media plan around your objectives, audience and conversion path. Fees, advertising spend and optimisation priorities remain clear from the outset.
Turn your advertising budget into better-qualified enquiries.
We scope paid campaigns to capture strong intent, measure every action and improve budget efficiency.
- A relevant structureKeywords, ads and pages answer precise objectives.
- Reliable trackingConversions, calls and forms make decisions measurable.
- Continuous optimisationBudget and bidding evolve with result quality.
Growing your visibility is our passion!
Why choose Didacweb for your Paid Search and Google Ads campaigns?
1- Specialised expertise
Our team includes experienced specialists who apply best practices to optimise your online visibility and performance.
2- Custom strategies
We build tailored strategies aligned with your business goals, target audience and budget.
3- Continuous optimisation
We regularly analyse performance and adjust actions to improve results over time.
4- Precise execution
We use proven methods, clear tracking and transparent reporting so every action supports measurable growth.
5- Complete support
Our team remains available to guide you, answer strategic questions and help your digital presence evolve.
How we work on your digital projects
What makes us different?
We monitor performance and carry out planned optimisations within the frequency and scope of your package. This is not a commitment to continuous real-time intervention.
We use advanced analytics tools to understand user behaviour and identify optimisation opportunities. This data-driven approach helps us target your audience precisely and improve ad effectiveness.
We provide regular, detailed campaign performance reports explaining every decision and adjustment so you stay informed about results.
Monthly management fees
Professional
Langues : FrenchTools
Ad campaign optimisation
Consulting and project management
Premium
Langues : FrenchTools
Ad campaign optimization
Consulting and project management
Custom
Langues : FrenchTools
Ad campaign optimization
Consulting and project management
Your package, clearly defined
Prices in FCFA — VAT is not charged. The quote specifies the total payable, the agreed scope and any separately charged options or third-party costs.
Monthly management
The main monthly price is the agency management fee: monitoring, planned optimisations and reporting within the package scope. The package covers one selected advertising platform—Google Ads, YouTube Ads or Microsoft Ads—as specified in the chosen plan; social media advertising is not included. Professional includes one planned campaign update per month; Premium two. There is no continuous real-time intervention commitment. Custom scope and recurring fees are set in the quote.
Additional media spend
Advertising spend is additional to management fees. The monthly platform budget is agreed separately and preferably paid directly by the client to the platform. The displayed FCFA 30,000 / 50,000 limits describe the management scope of the two standard packages, not included media credit or a recommended spend. A higher budget requires an agreed scope. Custom: budget and scope are quoted.
One-time setup
Setup is charged once for the agreed scope: FCFA 50,000 for Professional and FCFA 80,000 for Premium. It covers initial strategy, campaign configuration and accessible standard tracking. A new platform or major scope change requires a quote. Search ad copy is included in the paid search setup; display/video production is separate.
Separate costs and agreement
Third-party subscriptions, commissions and external licences are paid by the client and itemised in the quote. Any additional production or development is scoped before ordering. No automatic setup discount applies. Existing signed client terms remain unchanged.
Didacweb, your digital success partner!
They trusted our web agency and share their experience!
Do you have questions?
7 frequently asked questions about our Paid Search and Google Ads packages
Transparency and trust are the foundations of our business relationships. We position ourselves as your company’s growth partner: your goals become ours.
No fixed-term contract is required for the standard packages. The quote records the scope, monthly management fees, separate media budget, one-time setup and any approved creative batches. Custom terms are agreed in the quote. No automatic setup discount applies; existing client agreements remain unchanged.
